Month: July 2017

Picture a group of girls meeting up on a Friday night for drinks. They only have one intention in mind — to celebrate the fact that the workweek is finally over with their “squad” (trust me, I hate that word as much as you do). They are completely uninterested in your creepy ass trying to sleeze ball your way into getting their numbers. Unless, you can do what only few men have mastered — genuinely listen to their needs and charm their pants off. Oh, and you get bonus points for making them laugh.

That’s the feeling potential customers get when giving away their email addresses. Their guard is up. It’s up to you to break down those walls. When they finally give it up they’re in a more vulnerable state, and more willing to open their wallets.

[clickToTweet tweet=”“Email marketing has the power to turn potential leads into regular customers.” -@thekacc” quote=”“Email marketing has the power to turn potential leads into regular customers.” -@thekacc” theme=”style1″]

Blogs. Ebooks. Lead magnets. Newsletters. Anything social media related. Long nights and a never-ending stream of content. Why the f*ck do we do it to ourselves? To be seen as an expert in your field, get the word out about your business (a.k.a. brand awareness), and of course, to make that mula, baby.

And, as I said earlier…

[clickToTweet tweet=”“Size matters — the bigger your email list, the more money you’ll make.” – @thekacc” quote=”“Size matters — the bigger your email list, the more money you’ll make.” – @thekacc” theme=”style1″]

There are tons of ways to market your business, but none more effective than email marketing. Getting into your customers’ heads starts with getting into their inbox. According to Campaign Monitor, “email marketing continues to be one of the top performing [marketing] tactics.” It’s a powerful tool for selling your products and staying on the tip of your audience’s tongue. Use it to foster a personal, one-on-one relationship.

I’ll leave you with some eye-opening stats:

• There are more than 3.7 billion worldwide email users (half the world’s population)
• Nearly 50 percent of millennials check their email the second they wake up.
• More than 40 percent of Americans check their email from the bathroom.
• Email marketing has a higher conversion rate — 40X higher to be exact — than social media marketing.
• It has an ROI of 4,300 percent (yeah, that number is correct).
• More than 70 percent of millennials prefer to communicate with businesses through email.
• Nearly 70 percent of emails are opened from a mobile device.

Pro tip: Start your newsletter with a story. Then, reveal a tip. And, make your offer. 

Blogging should be the foundation to your content marketing strategy.

It’s a secret weapon far too many people take for granted. And, in the world we live in today, consumers are forced to sift through so much crap to get the information they need most. So, set your business apart from the rest. Provide your audience with information they can actually use. In return, they will reward you by sharing your content and the useful information in it, driving traffic to your site and growing your business (because like you, “I got my mind on my money and my money on my mind” – Snoop Dogg).

Consumers appreciate brands they can trust. Allow your audience the opportunity and they will become long-term subscribers AND customers.

[clickToTweet tweet=”First, build trust with your audience. Then, they’ll become long-term subscribers AND customers #chaching – @thekacc” quote=”Once you build trust with your audience, they become long-term subscribers AND customers #chaching – @thekacc” theme=”style1″]

Don’t believe me? Here are six more reasons your business should start blogging now:

1. Builds brand awareness
   Brand awareness gives your company instant recognition. Have you ever purchased a product after watching a Buzzfeed or ViralThread video? I know I have (guilty pleasure online purchases I’ve made: Tile, TubShroom, Genius Pipe). Also, don’t underestimate the power of word-of-mouth referrals.
2. Gives your business a voice
   Humans want to connect with other humans — not companies. A blog can help establish your brand voice and provide a direct connection with your consumer in a way that no other tool can. Need help developing a strong brand voice? Easy. I wrote a blog about it → Understanding Brand Voice. See what I did there?
3. Builds authority in your field
   If you want to be taken seriously, you need to present yourself as an expert in the field. Blogs are the perfect opportunity to show off your sick skills (in a humble and genuine way, of course — no one likes a self-righteous tool).
4. Drives traffic to your website
   I’ve spent countless dollars promoting my clients’ (and my own) products and services on social media. The posts that get the most engagement, by far, are blogs. Why? Because people want and appreciate useful content. So, give the people what they want. Make your content so intriguing the reader clicks your logo to learn more about what you have to offer.
5. Improves SEO rankings
   Now more than ever, websites are considered lead-generating machines that work hand-in-hand with search engines. Your website content should be regularly refreshed with relevant information in order for the robots that live inside the interwebs to keep your site in high rankings. In other words, if you want your website to top a Google search, you have to create a constant stream of compelling content. And, the easiest way to do that is through a blog.
6. Encourages thoughtful feedback on your product or service
   Blogs can give you insight to things your consumers would otherwise never share — it gets a conversation started. Some of the comments made can even inspire ways to improve your product or service. Or, can fuel ideas for your next big project. Pro tip: Use your blog as a funnel to guide your consumers to make a purchase.

With every blog you create, you should also include a free resource. Don’t expect anyone to open their wallets unless they feel they’re getting something of value in return. The same idea applies to email addresses, the most powerful marketing tool today. Once you get your consumers to trust you enough to get in their inbox, you’re golden. Email marketing is the number one way big brands like Nike and Southwest Airlines get repeat business.

Struggling to find the time?

I know first-hand how time consuming running your own business is. The sleepless nights. The long hours. The sacrifices. Even thinking about having to regularly write a 250- to 500-word blog (on top of everything else) can push you over the edge.

Let me help relieve some of that stress and take one less thing off of your to-do list, by creating a blog that gets your audience excited about everything your business has to offer.

Hit me up: info@kickasscontentcreator.com