How to win more sales by connecting with your consumer.

An essential step several business owners miss when starting their business is establishing a brand voice. Most business owners don’t see the importance of developing one. I’m here to tell you they’ve been highly misinformed.

Let’s start by explaining what exactly this “brand voice” thing is.

Well, it’s your brand’s personality and the tone you use to identify with your target market. It’s kind of like your own personal portal that connects you with your consumers. It also has the power to set you apart from the competition.

The reality is that people don’t give a shit about your business. The only way to get them to care about your business is by touching them on a personal level — and no, not in a dirty way — with a solid brand voice.

[clickToTweet tweet=”“Humans want to connect with other humans — not companies.” – @thekacc ” quote=”“Humans want to connect with other humans — not companies.” – KICK-ASS CONTENT CREATOR ” theme=”style1″]

And, just like humans have morals and values, so should your brand. That’s how you create a loyal and trusting following and in turn, gain long-term subscribers.

It’s vital to define your brand voice because it dictates the direction of every piece of marketing collateral you create — from your first Instagram post to anything you publish on your website.

Think of it like dating. It allows your audience to get to know you on a deeper level, before taking the plunge and making the purchase. Do you want them to swipe left? Or right? Your brand voice will help them make that decision and help you score 😉

Oh, and remember to keep it consistent and genuine.

[clickToTweet tweet=”“If your brand voice isn’t consistent, don’t expect your consumers to trust you.” – @thekacc ” quote=”“If you can’t keep your brand voice consistent, don’t expect your consumers to trust you.” – KICK-ASS CONTENT CREATOR” theme=”style1″]

Nobody likes a liar who can’t keep their story straight.

Need help developing your brand voice?