When it comes to your website copy, I know how hard it can be to let someone else take a crack at it. It’s your business. Your baby. Your pride and joy. The dream you turned into a reality. I mean, who knows your business better than you? No one. I understand and know where you’re coming from. But, the fact of the matter is, a copywriter can take your product or service and blossom it into a flourishing business. And, a highly skilled copywriter can mimic your words and make it sound as if you wrote it yourself…but better.
So, why not take your website copy to the next level?
I’ve said it once and I’ll say it again (over and over if I have to) – a killer design is key to making a good first impression, but copy retains your audience and guides them to make the purchase.
[clickToTweet tweet=”“Customers will reward you for giving them something they actually enjoy reading.” – @thekacc” quote=”“Customers will reward you for giving them something they actually enjoy reading.” – KICK-ASS CONTENT CREATOR”” theme=”style1″]
Yes, everyone has the skill to write. But copywriters have the skill of crafting copy that is both persuasive AND compelling.
Now more than ever, websites are considered lead-generating machines and work hand-in-hand with search engines. Your website content should be regularly refreshed with relevant information in order for the robots that live inside the interwebs to consider your site good enough to keep in high rankings. Yes, even if you already have kick-ass copy, the robots will think the information is no longer relevant if it’s the same copy from five years ago. (You’d think these “robots” would be smarter. I guess we’re not there….yet.)
The most common mistake business owners make with their website copy.
More often than not, I’ve come across business owners who love their product or service soo much they just can’t shut up about it. And in all the time they spend going on and on about their business, they repeat themselves over and over again.
I hate to break it to you, but it’s likely no one cares about what you’re offering as much as you. In the ever-changing, instant gratification world we live in today, people want to get in and get out. They want the bite-sized version of whatever it is you’re trying to say. Remember, you only have 2-4 seconds to engage new visitors. So in the words of the English rock group, The Kinks, “Give the people what they want.”
[clickToTweet tweet=”“Keep your copy short, sweet, and easy to read.” – @thekacc ” quote=”“Keep your copy short, sweet, and easy to read.” – KICK-ASS CONTENT CREATOR” theme=”style1″]
So, what parts of your website copy should you refresh? Easy.
Download HIT REFRESH:A WEBSITE COPY CHECKLIST.
Is your copy helping or hurting your website? Not sure? Contact me for a website consultation: info@kickasscontentcreator.com.
Let’s up your website copy game, together.