Racking up the nerve to talk to someone you’re attracted to is tough. There are so many thoughts that run through your mind.
What will I say? What should I do with my hands? I’m suddenly so aware of my hands. What do I do with my hands in normal situations?! I can’t do this. No, today is the day!
Finally, you walk up to that person you’ve admired for so long and…nada. Nothing comes out of your mouth. You’re awkwardly standing there. Palms are sweaty. There’s a moment of silence. Worse. This perfect person (in your mind) is standing there confused. They don’t know what to do, or to say.
Well, you know what could have saved this tragic scenario?
A solid call-to-action.
call-to-action: or CTA, is a piece of content intended to induce a viewer, reader, or listener to perform a particular act, typically taking the form of instruction or directive (e.g., buy now or click here)
CTAs help guide the reader on the path you want them to take.
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That’s right. You need one on your brochure, flyers, banner ads, and every page of your website. How else will the consumer know what to do after coming across one of those items?
Here’s a potential path you could guide an almost customer through.
Let’s say you own an e-commerce store selling fashionable necklaces. You purchase a few banner ads targeting women between the ages of 25 and 35. Michelle is 27 and sees your ad. She clicks the button that reads, “SHOP COLLECTION” and is directed to your website.
What do you want her to do when she gets there?
You could ask her to browse through your “must-wear” pieces? Or, ask her if she wants to learn more about your company. Whatever you decide; make sure there’s sound reasoning behind every action you’re hoping to provoke. And, in the process, casually mention a few reasons why she absolutely cannot leave your site without adding a statement necklace to her jewelry collection.
Get your almost-customers to take action with compelling CTAs. Download this FREE EBOOK and stop missing out on sales.
Next time, you’ll know to give that special someone you’ve had your eye on a call-to-action like…
What’s your phone number?
Or…
Would you like to go out sometime?
[clickToTweet tweet=”Mastering calls-to-action can make you more money (and hopefully, help you bag a date). -@thekacc” quote=”Mastering calls-to-action can make you more money (and hopefully, help you bag a date). -@thekacc” theme=”style1″]
