Okay. So, you met this amazing person and you’re going on your first official date together. You don’t really know each other, but you’ve been watching them in a semi-stalker way for months (it’s the 21st-century, we all do it).
You get to the restaurant, sit down, and awkwardly stare at each other. Just as you’re about to open your mouth to say something, your date cuts you off. At first, it’s cute. But then…it never stops.
You finally get a word in, and somehow the other person circles the conversation to be about them…again. Suddenly, the date you’ve been dreaming about becomes a never-ending nightmare.
And, all you can think is — please, STFU.
[clickToTweet tweet=”No one likes a self-centered, chatty Cathy. -@thekacc” quote=”No one likes a self-centered, chatty Cathy. -@thekacc” theme=”style1″]
The same rule applies to your business.
The only content marketing strategy that works is one focused on how your business benefits the consumer.
via Washington Post interview
While the heart-felt story about how your business came to be is awesome, and all the prestigious awards you’ve won are impressive — it’s all irrelevant to the consumer.
[clickToTweet tweet=”The only thing your almost-customers care about is — WII-FM. What’s in it for me? -@thekacc” quote=”The only thing your almost-customers care about is — WII-FM. What’s in it for me? -@thekacc” theme=”style1″]
Back when Todd Lebo was MarketingSherpa’s Director of Marketing & Business Development, he said, “The key to content marketing is customer logic, not company logic.”
You gotta figure out what’s important to them, not you.
Blow their minds by telling them how you will make their lives easier. And, show them how you’re the only person who can solve their problems.
Here are some customer-focused marketing tips to remember:
- Learn everything you can about your customers’ behaviors, needs, and pain points. Research reviews and ask for feedback. Use what you learn to refine your products and services.
- How does your product or service benefit the consumer? What sets your business apart from the competition?
- Figure out all the reasons an almost-customer wouldn’t purchase. Then, invalidate them. This is where you can really benefit from customer testimonials or success stories.
Oh, and always recycle and repurpose your content.
[clickToTweet tweet=”Work smarter, not harder. -@thekacc” quote=”Work smarter, not harder. -@thekacc” theme=”style1″]
So, the next time you’re on a date, avoid being a chatty Cathy. Listen to what your date has to say. State the benefits of dating you. And, give them no reason to object to a second date.
