Picture a group of girls meeting up on a Friday night for drinks. They only have one intention in mind — to celebrate the fact that the workweek is finally over with their “squad” (trust me, I hate that word as much as you do). They are completely uninterested in your creepy ass trying to sleeze ball your way into getting their numbers. Unless, you can do what only few men have mastered — genuinely listen to their needs and charm their pants off. Oh, and you get bonus points for making them laugh.
That’s the feeling potential customers get when giving away their email addresses. Their guard is up. It’s up to you to break down those walls. When they finally give it up they’re in a more vulnerable state, and more willing to open their wallets.
[clickToTweet tweet=”“Email marketing has the power to turn potential leads into regular customers.” -@thekacc” quote=”“Email marketing has the power to turn potential leads into regular customers.” -@thekacc” theme=”style1″]
Blogs. Ebooks. Lead magnets. Newsletters. Anything social media related. Long nights and a never-ending stream of content. Why the f*ck do we do it to ourselves? To be seen as an expert in your field, get the word out about your business (a.k.a. brand awareness), and of course, to make that mula, baby.
And, as I said earlier…
[clickToTweet tweet=”“Size matters — the bigger your email list, the more money you’ll make.” – @thekacc” quote=”“Size matters — the bigger your email list, the more money you’ll make.” – @thekacc” theme=”style1″]
There are tons of ways to market your business, but none more effective than email marketing. Getting into your customers’ heads starts with getting into their inbox. According to Campaign Monitor, “email marketing continues to be one of the top performing [marketing] tactics.” It’s a powerful tool for selling your products and staying on the tip of your audience’s tongue. Use it to foster a personal, one-on-one relationship.
Learn the basics of email marketing. Download EMAIL MARKETING: A FIVE-STEP GUIDE TO GETTING STARTED.
I’ll leave you with some eye-opening stats:
- There are more than 3.7 billion worldwide email users (half the world’s population)
- Nearly 50 percent of millennials check their email the second they wake up.
- More than 40 percent of Americans check their email from the bathroom.
- Email marketing has a higher conversion rate — 40X higher to be exact — than social media marketing.
- It has an ROI of 4,300 percent (yeah, that number is correct).
- More than 70 percent of millennials prefer to communicate with businesses through email.
- Nearly 70 percent of emails are opened from a mobile device.
Pro tip: Start your newsletter with a story. Then, reveal a tip. And, make your offer.