Social media. Blogs. Ebooks. Newsletters. Flyers. Podcasts. Websites. Updating those websites. Over and over again. All great marketing efforts…but does it ever end? How are you — one person — supposed to run a business, AND be expected to pump out a never-ending stream of content?
“But, this is what they told me to do. And, they said this would help grow my business.”
Be honest with yourself. Are you growing your business? Or, just adding to your workload? Well, I’ve got a simple tip you can implement today. Remember the age-old adage: Recycle. Reduce. Reuse? Well, apply this here.
[clickToTweet tweet=”Repurpose the shit out of every piece of content you create. – @thekacc” quote=”Repurpose the shit out of every piece of content you create. – @thekacc” theme=”style1″]
I’m a strong believer in repurposing content in every way possible. Got a killer sentence hidden inside the “about” page of your website? Tweet it. Slap it on a photo. Add it to a flyer. Use it in a brochure. Stretch it as far as you can. Why? Because your repurposed content can…
- reach a new audience
- reinforce your message
- increase visibility
MY FIVE-STEP APPROACH TO LESSENING THE LOAD.
As a copywriter AND business owner, I know firsthand, just how time consuming creating content can be. How do I help lessen the load?
[clickToTweet tweet=”Turn one piece of content into five. – @thekacc” quote=”Turn one piece of content into five. – @thekacc”]
Disclaimer: steps four and five are still under construction.
Step One: Write a blog post.
Step Two: Create a shorter version and use it for my newsletter — with the option to read more — directing traffic back to my blog post.
Step Three: Post [2 or 3] quotes from the blog on Twitter, Facebook, Instagram, and Pinterest, including a link.
Step Four: Record a podcast episode that sums up the information in the blog post.
Step Five: Direct podcast listeners to the “show notes” (my original blog post). This eliminates ever having to actually write show notes.
Pro Tip Infographic: 11 Ways to Repurpose Content.
Oh, and feel free to save it, print it, or share it.
Another way to lessen the load is to hire an experienced copywriter. Quality content is key to every marketing strategy. If you’re ever in the mood to collaborate…
Hit me up: info@kickasscontentcreator.com