6 Must-Know Tips For Writing Effective E-Commerce Product Descriptions

Swipe. Swipe. Swipe.

Left or right.

If you’re a child of the 21st-century, and you don’t know what I’m referring to, you’re a f*cking liar.

Tinder, Bumble, OkCupid, PlentyOfFish, Coffee Meets Bagel, Her, Grindr.

We’ve all been on one of these websites. If you haven’t and you’re looking for a meaningful connection, you won’t find it there.

Unless you’re the “exception” to the rule.

via giphy

But, more likely than not, “He’s Just Not That Into You.”

The real question is…

How do you decide whether or not to swipe right?

[clickToTweet tweet=”People pass judgment based on photos and the short sentences it takes to sum up your life. #SorryNotSorry – @thekacc” quote=”Well, people make judgment calls based on your photos and the two or three sentences it takes to sum up who you are as a person. #SorryNotSorry – @thekacc” theme=”style1″]

Makes sense, right? Abso-f*cking-lutely not. But, it’s the way of our #millennial culture, filled with vanity-driven, selfie-addicted hoes.

Okay, I guess that’s enough hating on my people.

Get your head in the same mindset when starting an e-commerce business.

[clickToTweet tweet=”Set your #ecommerce store apart from the rest. Use killer photos and even better product descriptions. – @thekacc” quote=”Use killer photos and even better product descriptions to set your e-commerce store apart from the sea of copycats flooding the interwebs.” theme=”style1″]

via giphy

[clickToTweet tweet=”Product descriptions are the final piece of the conversion funnel. Make it count. – @thekacc” quote=”Product descriptions are the final piece of the conversion funnel. Make it count. – @thekacc” theme=”style1″]

Here are 6 need-to-know tips for writing effective product description copy:

Start with high-resolution images.
You know the saying, “don’t judge a book by its cover?” It’s an idiom people want to live by but never do. Humans are judgmental by nature, especially the gems we’re birthing into society today. But, don’t forget; while pretty pictures attract customers, the copy is what bags the sale.
Explain the benefits of the product in a clear and clever way.
Get creative. It’s always a pleasant surprise when you read a product description that makes you chuckle. And, your “almost-customers” will reward you for it.
Tell them why they not only want your product but NEED it to solve their specific problem(s).
If you can zero in on a specific problem, the reader will feel like you understand their needs, and be more willing to find out more. If you do it right, they’ll hit that magic button, “BUY NOW.”
Speak directly to your target audience and answer every possible question they may have.
Try to get into your almost-customers’ headspace. They can’t physically touch your product, so they’ll want to know the material, user instructions, care instructions, look and feel, etc. And, speak their language. Do it in a way that makes them feel understood.
Reiterate all of the above in bullet point form, too (even if you said it in the description).
This helps those who are too busy (or just too lazy) to read your whole spiel, providing them with a more easily digestible version of your product description.
No one can do it better than a professional.
I know that it’s difficult to spend the money on something you can do yourself (especially when you’re still a small business). But, professionally trained copywriters know how to change minds and bag the sale. And, we do it in an effortlessly artful manner. You gotta spend money to make money. Trust me; it’s worth it.

Pro Tip: DO NOT COPY AND PASTE MANUFACTURER PRODUCT DESCRIPTIONS. Search engines like Google and Bing, don’t respond well to duplicate content and will lower your SEO rankings for doing so.

Click the button to start building your e-commerce empire now.