Month: June 2017

When it comes to your website copy, I know how hard it can be to let someone else take a crack at it. It’s your business. Your baby. Your pride and joy. The dream you turned into a reality. I mean, who knows your business better than you? No one. I understand and know where you’re coming from. But, the fact of the matter is, a copywriter can take your product or service and blossom it into a flourishing business. And, a highly skilled copywriter can mimic your words and make it sound as if you wrote it yourself…but better.

So, why not take your website copy to the next level?

I’ve said it once and I’ll say it again (over and over if I have to) – a killer design is key to making a good first impression, but copy retains your audience and guides them to make the purchase.

[clickToTweet tweet=”“Customers will reward you for giving them something they actually enjoy reading.” – @thekacc” quote=”“Customers will reward you for giving them something they actually enjoy reading.” – KICK-ASS CONTENT CREATOR”” theme=”style1″]

Yes, everyone has the skill to write. But copywriters have the skill of crafting copy that is both persuasive AND compelling.

Now more than ever, websites are considered lead-generating machines and work hand-in-hand with search engines. Your website content should be regularly refreshed with relevant information in order for the robots that live inside the interwebs to consider your site good enough to keep in high rankings. Yes, even if you already have kick-ass copy, the robots will think the information is no longer relevant if it’s the same copy from five years ago. (You’d think these “robots” would be smarter. I guess we’re not there….yet.)

The most common mistake business owners make with their website copy.

More often than not, I’ve come across business owners who love their product or service soo much they just can’t shut up about it. And in all the time they spend going on and on about their business, they repeat themselves over and over again.

I hate to break it to you, but it’s likely no one cares about what you’re offering as much as you. In the ever-changing, instant gratification world we live in today, people want to get in and get out. They want the bite-sized version of whatever it is you’re trying to say. Remember, you only have 2-4 seconds to engage new visitors. So in the words of the English rock group, The Kinks, “Give the people what they want.”

[clickToTweet tweet=”“Keep your copy short, sweet, and easy to read.” – @thekacc ” quote=”“Keep your copy short, sweet, and easy to read.” – KICK-ASS CONTENT CREATOR” theme=”style1″]

So, what parts of your website copy should you refresh? Easy.

Is your copy helping or hurting your website? Not sure? Contact me for a website consultation: info@kickasscontentcreator.com.

Let’s up your website copy game, together.

It’s easy to think marketing your business on social media will be as easy as managing your personal profiles. Well, think again. One of the most frustrating things I’ve encountered with marketing my business is that I spend the majority of my free time on social media. Even worse, it’s far more work than one would ever anticipate. There are so many factors and science behind what works and what doesn’t. Trust me, I’ve read every article out there from “The best time to post,” to “This year’s optimal social media sizes.” It’s pretty tough to stay up-to-date and if you don’t figure out how to utilize it correctly, early on in the game, you’ll likely drown.

So, what’s the first thing you need to do? Get organized. And, knowing what tools to use is key to productivity and effectiveness. That’s why I curated a list of all of my favorite social media essentials.

[clickToTweet tweet=”“Cut through the clutter. Don’t add to the millions of shitty posts we see daily. ” – @thekacc” quote=”“The worst thing you can do is add to the millions of shitty posts we see daily. Cut through the clutter. Don’t add to it.”” theme=”style1″]

And if you’re one of those people who are still skeptical of social media (even though it’s the 21^st-century), here are the top reasons you MUST get your shit together and get social.

• BUILD BRAND AWARENESS.
  Social media is a quick and easy way for customers to get an understanding of your brand and what you represent. Use it to your advantage. Any opportunity to increase visibility of your brand is valuable.
• PERSONAL CONNECTIONS WITH YOUR CONSUMERS.
  Use your brand voice to directly reach your audience on a personal level. This makes your business more easily accessible to your consumer. And, it builds a strong following and loyalty for your brand.
• BETTER CHANCES OF CONVERSION.
  The relationships built through social media have been proven to boost conversion rates and drastically grow sales. Reward your subscribers by providing them with valuable knowledge like upcoming sales or free classes. You can even give them e-books like the one I gave you above.

• DIRECT TRAFFIC TO YOUR WEBSITE AND SERVICES.
  List your website on all of your social media channels. Put some money behind a few posts promoting it as well. You’d be surprised at how far $1 a day for seven days on Instagram can get you. This will also improve your website’s search rankings and SEO.
• REFINED CUSTOMER INSIGHTS.
  Social media allows you to get real-time customer insights. You can use the data you learn about your consumers to make smarter business decisions.

What social media tools do you use?

An essential step several business owners miss when starting their business is establishing a brand voice. Most business owners don’t see the importance of developing one. I’m here to tell you they’ve been highly misinformed.

Let’s start by explaining what exactly this “brand voice” thing is.

Well, it’s your brand’s personality and the tone you use to identify with your target market. It’s kind of like your own personal portal that connects you with your consumers. It also has the power to set you apart from the competition.

The reality is that people don’t give a shit about your business. The only way to get them to care about your business is by touching them on a personal level — and no, not in a dirty way — with a solid brand voice.

[clickToTweet tweet=”“Humans want to connect with other humans — not companies.” – @thekacc ” quote=”“Humans want to connect with other humans — not companies.” – KICK-ASS CONTENT CREATOR ” theme=”style1″]

And, just like humans have morals and values, so should your brand. That’s how you create a loyal and trusting following and in turn, gain long-term subscribers.

It’s vital to define your brand voice because it dictates the direction of every piece of marketing collateral you create — from your first Instagram post to anything you publish on your website.

Think of it like dating. It allows your audience to get to know you on a deeper level, before taking the plunge and making the purchase. Do you want them to swipe left? Or right? Your brand voice will help them make that decision and help you score 😉

Oh, and remember to keep it consistent and genuine.

[clickToTweet tweet=”“If your brand voice isn’t consistent, don’t expect your consumers to trust you.” – @thekacc ” quote=”“If you can’t keep your brand voice consistent, don’t expect your consumers to trust you.” – KICK-ASS CONTENT CREATOR” theme=”style1″]

Nobody likes a liar who can’t keep their story straight.

Need help developing your brand voice?