It’s easy to think marketing your business on social media will be as easy as managing your personal profiles. Well, think again. One of the most frustrating things I’ve encountered with marketing my business is that I spend the majority of my free time on social media. Even worse, it’s far more work than one would ever anticipate. There are so many factors and science behind what works and what doesn’t. Trust me, I’ve read every article out there from “The best time to post,” to “This year’s optimal social media sizes.” It’s pretty tough to stay up-to-date and if you don’t figure out how to utilize it correctly, early on in the game, you’ll likely drown.
So, what’s the first thing you need to do? Get organized. And, knowing what tools to use is key to productivity and effectiveness. That’s why I curated a list of all of my favorite social media essentials.
Download THE SMALL BUSINESS OWNER’S START-UP GUIDE TO SOCIAL MEDIA.
[clickToTweet tweet=”“Cut through the clutter. Don’t add to the millions of shitty posts we see daily. ” – @thekacc” quote=”“The worst thing you can do is add to the millions of shitty posts we see daily. Cut through the clutter. Don’t add to it.”” theme=”style1″]
And if you’re one of those people who are still skeptical of social media (even though it’s the 21st-century), here are the top reasons you MUST get your shit together and get social.
- BUILD BRAND AWARENESS.
Social media is a quick and easy way for customers to get an understanding of your brand and what you represent. Use it to your advantage. Any opportunity to increase visibility of your brand is valuable. - PERSONAL CONNECTIONS WITH YOUR CONSUMERS.
Use your brand voice to directly reach your audience on a personal level. This makes your business more easily accessible to your consumer. And, it builds a strong following and loyalty for your brand. - BETTER CHANCES OF CONVERSION.
The relationships built through social media have been proven to boost conversion rates and drastically grow sales. Reward your subscribers by providing them with valuable knowledge like upcoming sales or free classes. You can even give them e-books like the one I gave you above.
- DIRECT TRAFFIC TO YOUR WEBSITE AND SERVICES.
List your website on all of your social media channels. Put some money behind a few posts promoting it as well. You’d be surprised at how far $1 a day for seven days on Instagram can get you. This will also improve your website’s search rankings and SEO. - REFINED CUSTOMER INSIGHTS.
Social media allows you to get real-time customer insights. You can use the data you learn about your consumers to make smarter business decisions.
What social media tools do you use?